The last decade or so witnessed the way we interact with others dramatically change. Social media has transformed the way we experience day-to-day life and interact with others. It permeates our culture, and it will only continue growing in importance. Much like TV for Generation X and the internet for Millennials, social media is already entrenched in American culture and, especially, Generation Z. As social media experts, we know how to expertly market products, promote brands, generate sales, connect with current customers, and generate new business using a mix of creativity, analytics, and analysis.